It’s a statement that becomes more and more true to me with each and every new tapping I attend or seasonal beer release I taste. Craft beer is an art form. On the surface, the craft beer industry is one of the production and consumption of a product. However, at its heart, it’s an industry of creative expression, that of the talented and enthusiastic brewers who’ve made the craft beer business what it is today. What better way to zoom in on that spirit and culture of creativity here in Colorado, then, than by means of another equally expressive and limitless art form, photography?
Four years ago when Dustin Hall moved to Denver, he truthfully wasn’t even that big of a fan of craft beer. Through the rock-climbing network he began building, Hall was introduced to employees of Hogshead Brewery in Denver who insisted that he stop by their taproom and give craft beer a chance. Upon visiting, Hall’s creative instincts were immediately piqued. An avid photographer for over fourteen years at that time, Hall was intrigued by the aesthetics of the taproom and brewing facilities, the juxtaposition and creative clashing of the industrial metal brewing equipment to the more rustic wood feel of the building and taproom itself. Not to mention he was a fan of the Hogshead beers. What started as an exploratory trip turned into an opportunity for Hall to exercise his own art form and view the brewery through his own unique lens, and, as he began snapping away, The Brewtography Project was born.