Kind Design – Drowned Inventory but Spirit Undampened

kind design boulder flood
Earlier this week, we got a message on the Your Boulder Facebook Page about Kind Design. A Boulder-based purveyor of goods that support the Colorado spirit, they woke up last week to a sight that would take a while to sink in.

Kind Design’s entire inventory…had been destroyed. Their office, computer equipment, thousands (and thousands) of dollars in inventory — all completely lost. Here are some pictures from their Facebook page documenting the flood-related devastation.

The loss totalled up to about $80,000 in inventory — but while Kind Design’s inventory might be drowned, their spirit isn’t dampened.

Instead of throwing away their entire inventory or trying to turn a profit, Kind is sending its entire inventory to Boulder Cleaners to be washed and cleaned — and Boulder Cleaners is doing the deed at an extremely reduced cost (high five, Boulder Cleaners). Then the inventory will be either posted for reduced sale or…donated to help support other flood victims in the Boulder region. Kind Design reports that 750-1000 shirts and many pairs of work gloves will be donated.

How’s that for not letting a flood dampen your spirits?

In these past few weeks where we’ve been hard pressed to find good news to share, we felt this was a damn fine piece of good news. Boulder folks helping Boulder folks. And while founder Damon Redd’s inventory might have met with five feet of mud and flood waters, he’s still ready to do a solid for his fellow Front Rangers.

So — our hats (and waders and buckets and shovels) are off to Damon and the folks at Kind Design. And the next time you visit these shops across Colorado, grab a full-price Kind Design item to thank them for digging out AND giving back at the same time.

Hat tip to Damon’s brother-in-law Tyler for sending this story along. You’ve got one helluva brother-in-law, Damon.

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Erika Napoletano

Erika Napoletano

Erika Napoletano is a speaker, columnist, author and branding consultant at Boulder-based RHW Media - a firm dedicated to getting people UNstuck and over those annoying problems that keep them from being awesome. Learn more about her at erikanapoletano.com.
Erika Napoletano

Erika Napoletano

Erika Napoletano is a speaker, columnist, author and branding consultant at Boulder-based RHW Media - a firm dedicated to getting people UNstuck and over those annoying problems that keep them from being awesome. Learn more about her at erikanapoletano.com.

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