Hoopless Marketing's pitch to Boulder business owners starts with a claim about local habits. When homeowners here need a plumber, an HVAC tech or a contractor, the agency says, they go to Google Maps first. Its newer work goes after a second place customers look, the answers that come back from ChatGPT, Gemini, Siri and Google's AI results.
Hoopless Marketing is formally Hoopless Marketing LLC, and it does local digital marketing, AI consulting, paid ads, SEO, and AEO. It has offices in Columbus, Ohio and Boulder, Colorado, and it works with businesses in Denver, Boulder, Colorado Springs and the rest of the Front Range. Hoopless describes itself as an alternative to the traditional agency.
The founders and team behind Hoopless
Hoopless was founded by David Erichsen and Sam Knight. Erichsen's background is design and development, and he leads the company's creative and development teams. The web development side of the business was formerly known as Sky High Visions.
Knight handles marketing strategy and writes for Search Engine Land. The Hoopless site lists the company as a contributor to Whitespark's 2026 Local Search Ranking Factors, and it names BrightLocal, Whitespark, Search Engine Land and Search Engine Roundtable among the places it's been featured.
Jeff Hooton is on engineering, Ryan Leddy works in partner success and Mary Lagulao handles analytics, with an SEO specialist the team page lists only as Pauline. That page also names two AI agents next to the people, Callie for delivery and Hoop for research. It doesn't explain what that means for client work.
Local SEO, Google Ads and the rest of the service list
Hoopless focuses on lead-based businesses, the kind that rely on phone calls: in healthcare that means rehab and mental health providers, chiropractors and spas; in home services, builders and remodelers, dumpster rental and junk removal companies, and plumbers; and in law, personal injury and family law firms.
Its services:
- Local SEO, which decides whether a chiropractor's listing shows up when someone two miles away searches "back pain chiropractor near me" on their phone
- Google Ads management
- AEO and GEO work aimed at AI search tools
- Web design
- Fractional CMO services for a business that needs someone setting marketing direction but can't justify a full-time executive
- Market research
- VoIP and call tracking
- Conversion rate optimization
- AI agent builds and custom WordPress plugins
For Boulder companies specifically, the agency has a page on Boulder local SEO and AI consulting. That page pairs Boulder local SEO with AI consulting and content written for Boulder-specific searches.
Tailoring is the first of the values Hoopless lists, and it says it stays away from bloated packages. Success gets judged on return on investment more than on where a site ranks. The agency also says it wants to work as an extension of a client's team and to explain its strategy in plain language.
Getting found in AI answers
In Hoopless's vocabulary this is AEO, answer engine optimization. The company lists it alongside GEO but prefers the AEO label, since it's more encompassing than "generative engines" and takes in AI overviews and voice assistants like Siri and Alexa.
Part of the work is making a business's content machine-readable and worth citing. In practice that means adding schema markup and writing pages around the questions real customers ask. A remodeler's site might answer what a basement finish costs per square foot, for example, on top of listing its services.
Off the site, the agency works on citations, links and digital PR, along with mentions in forums and on YouTube.
Hoopless is upfront that this field is still forming, calling LLM visibility "an extremely new study."
Flat fees and month-to-month terms
Hoopless charges one flat fee that covers any of its marketing services, and it doesn't use rate cards. New clients start on a three-month starter plan. After that the arrangement goes month-to-month, and there are no termination fees during the starter period. Clients own their website and their accounts throughout.
Paid ads follow the same idea. Hoopless runs Google Ads for a flat rate, so its fee doesn't climb when a client raises the ad budget.
For website builds, Hoopless allows unlimited design revisions before development begins, with feedback collected in Markup.io and Figma. The company says a build averages four to six weeks from signed contract to launch.
The agency also has a view on where marketing money goes furthest. By its figures, agencies charge an average of $1,500 to $5,000 a month, while an in-house hire runs $70k to $110k a year. It describes Google Ads as pay to play, since the traffic stops when the spending stops. SEO traffic, in its view, can continue for months or years after investment slows.
Results they report
Hoopless publishes a few client results on its own site. These are the agency's reported figures:
- Ombraz, after a checkout redesign: a 42% increase in conversions
- Mission Chiropractic & Wellness: 60% more calls from Google Maps year over year
- Frog Hauling Dumpster Rentals: 21% more traffic and 18% more sales year over year
Google Maps and the Boulder service business
If the agency is right that Boulder homeowners go to Google Maps first for a plumber, an HVAC tech or a contractor, a home service business here carries a lot of weight on its Maps listing, the reviews behind it and the website it links to.
The Your Boulder business directory is another place locals look, and a basic listing is free; you can get your business listed on our site. Our list on entrepreneurship in Boulder and our guide to Boulder's coworking scene cover more of the city's small-business life.
Hoopless offers a free SEO and AI audit. No call is needed to get it.
Disclosure: Your Boulder has a business relationship with Hoopless Marketing.
Frequently asked questions
Where is Hoopless in Boulder, and how do I reach them?
The Boulder office is at 6480 Red Hill Rd, Boulder, CO 80302. You can call 720-410-9854 or email [email protected].
What does AEO mean?
Answer engine optimization. For Hoopless it means making a business's content citation-worthy for tools like ChatGPT, Gemini, Siri and Google's AI results.
What are the contract terms?
Three months on a starter plan, with no termination fees, then month-to-month from there.
Who does Hoopless work with?
Healthcare practices, home service companies and law firms, mostly ones that depend on inbound phone calls. Its Colorado work covers Boulder, Denver, Colorado Springs and the Front Range.
How much does it cost?
Hoopless doesn't publish rate cards. Clients pay one flat fee for marketing services, and Google Ads management is also a flat rate.
