About this business

Ross grew up in a small town in central Indiana. He was never any good at anything physical as a kid, so instead played saxophone and violin and acted on the stage. After studying history, film studies, and philosophy at Indiana University, he turned his inquiry to human movement and the physical experience.

Ross has been eating his own dog food since 2000 and has experienced first-hand the life transformation that results from coordinated physical, mental, emotional and spiritual exercise. These days, Ross is keen on cooking, music, and visual art, and loves snowboarding and strength training with the Russian kettlebell. His personal mission is to help people experience possibility and self-empowerment and to live vibrant lives of freedom, joy, and fulfillment.

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