A Friendly Boulder/Seattle Super Bowl Beer Rivalry

west flanders boulder

You know Boulder’s West Flanders Brewing Company.

You know the Broncos.

You also know…the Seahawks. <insert dramatic theme music here>

Well, Boulder’s West Flanders has a friendly (and beer-flavored) bet going on with Seattle’s Elysian Brewing Company — and just in time for the Super Bowl.

It seems that the head brewers at both breweries have decided that their hometown teams are each the shoo-in for that massive trophy awarded at the end of this coming Sunday’s game. In fact, they’re each so sure of impending victory that they’ve agreed that the losing brewer will fly the winning brewer to his brewery on the losing brewery’s dime.

There’s definitely going to be something (or someone!) up in the air very soon in Boulder!

But the bet doesn’t stop there.

The winning brewer will take over the losing brewery’s equipment and staff and brew a beer of their choice on that brewery’s equipment. To raise the stakes even higher, the host brewery must fly the Denver Broncos, er, winning team’s flag on tapping day for two weeks or until the beer is gone (whichever comes first).

Now — what does this all mean for Boulder? Well, we love our beer and West Flanders is at the ready with a beer to help us celebrate the Super Bowl and the trouncing of the Seahawks.

In advance of the big game, West Flanders has another of their Single Keg Series beers lined up. Orange in Brew Championship Ale is a special keg of their Canniption Pale Ale spiked with the zest from 18 oranges, a toss of dried orange peel, and a special dose of Omaha hops flown in by the good people of Nebraska Brewing Company in Nebraska.

The beer will go on tap at West Flanders on Thursday, January 30 at 5 PM.

The beer is a true MVP (Most Victorious Pale) ale enhanced by a stampede of orange wonder and power. It’s perfect for those who like to see hawks lose. It goes great with cooked poultry.

Sounds delicious.

So, if you’re ready to support West Flanders and get behind their takeover of Elysian Brewing Company after the Seahawks fall on Sunday — head on down for a pint (or two). After all, Boulder knows beer and Colorado knows football. Let’s put them both together and make the Cannibis Cup 2014 a win all around.

 

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Picture of Erika Napoletano

Erika Napoletano

Erika Napoletano is a speaker, columnist, author and branding consultant at Boulder-based RHW Media - a firm dedicated to getting people UNstuck and over those annoying problems that keep them from being awesome. Learn more about her at erikanapoletano.com.
Picture of Erika Napoletano

Erika Napoletano

Erika Napoletano is a speaker, columnist, author and branding consultant at Boulder-based RHW Media - a firm dedicated to getting people UNstuck and over those annoying problems that keep them from being awesome. Learn more about her at erikanapoletano.com.

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