For most cities, it’s a dog-eat-dog world. Hostile takeovers, nepotism and hyper-competitive account reps are all too common in the workplace, making it a rather abysmal environment for those of us who would rather have our coworker’s back rather than stab it.
Boulder, on the other hand, is collaboration station when it comes to companies working together to create startup greatness throughout the city. Seasoned professionals and newcomers are all encouraged to get together and help one another in the spirit of entrepreneurialship. It’s one of the things that make Boulder such a great place for startups.
By startups, I don’t just mean the MacBook sporting, startup T wearing, overly caffeinated inhabitants in Downtown Boulder. I’m talking about something more delicious than APIs and white papers; I’m talking about wine.
That’s right; Boulderites have been blessed with an abundance of wineries all right next door to one another. First it was Bookcliff Vineyards at 1501 Lee Hill Dr. #17; then, What We Love Winery opened up in #14; and then Settembre Vineyards opened a tasting room in #16.
You might be thinking that to have three wine competitors within doors of each other might prove highly problematic. In any other city, it more than likely would, but not in Boulder.
Instead, the three wineries have banded together to form Boulder Wine Studios to bolster the Boulder wine scene. The three owners began talking about this concept when they realized that the three vineyards offer different price points and winemaking styles, so they really weren’t in competition.
Rather, they could help boost sales for the other partner wineries by encouraging visitors to one winery to branch out and try the other two and what wine lover wouldn’t want to kill three birds with one grape (not really, they all have different varietals; but stick with it for the sake of the “clever” cliché). It’s a situation in which everyone wins.
If you’re ready to celebrate three wineries in one trip, I encourage you to stop by the Boulder Wine Studio’s grand opening this Saturday, June 28 from noon until 6 pm. Enjoy wine from each vineyard and learn a thing or two about each company.